The company Trucking Moves America Forward (TMAF) has made it their goal to create a positive image for the trucking industry. Since their beginning five years ago they have been telling the story of trucking through social media and billboards. They have also been using truck wraps, which can be customized for fleets, to further get the word out about what this industry does.
TMAF has found that when people know someone in trucking they have a better perception of how it all works. They want to put a friendly face out there, using their mascot and advertisements, and share with the world just how vital and safe this industry is.